{"product_id":"advertising-outdoors-watch-this-space","title":"Advertising Outdoors, Watch this Space!","description":"\u003cp\u003eOutdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. \u003cspan class=\"a-text-italic\"\u003eAdvertising Outdoors\u003c\/span\u003e looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of advertising, with close reference to successful advertising campaigns.\u003c\/p\u003e\n\u003cp\u003eThis book will be of enormous interest to designers, advertising professionals and clients, though no less accessible to any reader who is intrigued by the complex mechanics of the apparently simple world of advertising.\u003c\/p\u003e\n","brand":"CAP BOOKSHOP","offers":[{"title":"Default Title","offer_id":52209104519477,"sku":"9780714843865","price":15.0,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4157\/3429\/files\/618AD7DnTgL._SY466.jpg?v=1768477413","url":"https:\/\/capbookshop.com\/ar\/products\/advertising-outdoors-watch-this-space","provider":"CAP BOOKSHOP","version":"1.0","type":"link"}