{"product_id":"the-evolution-of-type","title":"The Evolution Of Type","description":"\u003cp\u003eThe history of letter design from woodcuts to computer fonts.\u003c\/p\u003e\n\u003cp\u003eThe Evolution of Type examines 100 landmark typefaces from the history of font design, from the type used by Johannes Gutenberg to produce his 42-Line Bible, to the latest digital typefaces. It reveals the meaning behind typographic characters and shows how the use of type has changed over time.\u003c\/p\u003e\n\u003cp\u003eA full spread is devoted to each typeface and its origins. Concise text describes the design history and usage of the face, and its long-term impact on the development of typefaces. Annotated enlargements show the new features that the typeface introduced and highlight its most important design characteristics.\u003c\/p\u003e\n\u003cp\u003eThe book is organized in six chapters:\u003cbr\u003e\n* 1455-1700 The start of it all: The first typefaces are designed in Germany, Italy, France and the Netherlands\u003cbr\u003e\n* 1700-1890 The emergence of literacy: The popular desire for reading material drives invention\u003cbr\u003e\n* 1890-1920 The first technological age: Type foundries become big business and mass production becomes reality\u003cbr\u003e\n* 1920-1960 Type meets art: Typographic originality and creative culture embrace on an industrial scale\u003cbr\u003e\n* 1960-1990 Type become cool: Type influences international style\u003cbr\u003e\n* 1990-today The second technological age: Typesetting for the masses.\u003c\/p\u003e\n","brand":"CAP BOOKSHOP","offers":[{"title":"Default Title","offer_id":52209161077045,"sku":"9780500241486","price":11.0,"currency_code":"KWD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4157\/3429\/files\/41Px56zu3L._SY445_SX342.jpg?v=1768477590","url":"https:\/\/capbookshop.com\/ar\/products\/the-evolution-of-type","provider":"CAP BOOKSHOP","version":"1.0","type":"link"}