{"product_id":"xx-logo-beginnings-int","title":"Logo Beginnings","description":"\u003cp\u003eCountless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today.\u003c\/p\u003e\n","brand":"TASCHEN","offers":[{"title":"Default Title","offer_id":52209150624053,"sku":"9783836582285","price":25.0,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4157\/3429\/files\/516PsgAUwqL._SY445_SX342.jpg?v=1768477555","url":"https:\/\/capbookshop.com\/products\/xx-logo-beginnings-int","provider":"CAP BOOKSHOP","version":"1.0","type":"link"}